A practical identity for a very practical use. The logo needed to fit onto an alarm box and give the feeling of the protection offered by this provider of security alarm systems. I thought it was important to use imagery focusing on the human side of security rather than just showing the equipment used. I led the text with the headline 'Security... because we're all human', this was accompanied by an image of a wallet and a set of house keys left unguarded.
The resulting printed material and enhanced profile gave the client the confidence to forge ahead and attract further contracts.
© chris woodrow 2008