The DTI's knowledge transfer partnerships are available to graduates who can apply specialist knowledge to the Scientific and Manufacturing industries in order to further innovation in the UK.
This literature, based around the DTI's theme of 'Steps' was produced to encourage applicants to the scheme. For the leaflet photography, top right, I photographed some lovely old Oxford steps, an escalator in Debenhams and bottom right my CD collection. These images provided a metaphor for the variety of opportunities available based around a common theme. For the postcard a more generic image of steps was called for, so out came the crayons to illustrate the evocative strapline.
© chris woodrow 2008