A corporate identity I created for a government scheme that provides information for companies seeking advice on innovation. The two 'havles' of the logo were intended to convey the coming together of industry and the expert advice available from the schemes advisors. I shortened the title of the initiative to its initials and used capital letters to give added authority.
I applied the logo to this informational brochure, among other things, which also included direct mail and an exhibition stand. I used the image of the double doors to give the idea of access to opportunity. I was able to adapt the door image into a unique format so that the brochure opens like a door which made for a highly engaging piece of print.
© chris woodrow 2008