Why use a Graphic Designer?
In a world where we are bombarded with messages on a daily basis it is important to communicate with clarity. A graphic designer is skilled at employing a range of tools to project products, services or initiatives in print or on the web. In the case of brand launches and re-brands a good designer will provide an identity which acts as a label that communicates with an intended audience. People make decisions very quickly on a subliminal level based on issues as simple sounding as the right font or colour scheme. They will quickly decide if something relates to them or if it is to be filtered out and ignored.
Some of the tools employed are very subtle, such as making information easier to understand with a well structured hierarchy and good use of type. It is usually possible to see, when comparing materials, if a skilled graphic designer has been consulted or not.
A good graphic designer will work with you to establish your objectives and create a visual style that positions your organisation where you want it to be within the market place.
Why use Chris Woodrow?
I have always been passionate about the way in which it is possible to alter the way people feel about a product or service by employing visual techniques. My interest has given me a successful career in design for the past 10 years where I have gained experience in a range of sectors. With each brief I look forward to working with a client to help them realise their objectives, producing material which allows them to proceed with confidence.
I am creative, but always within the constraints of an agreed brief, and will offer a range of viable solutions allowing you to see the merits of each suggestion. I am also commercially aware, tailoring my suggestions to fit in with your budget. I always provide an estimated cost before proceeding. You will also find me approachable and sympathetic to your schedule.
Among the methods with which I can help you to communicate your service, product or initiative are;
Visual Identity design
From subtle improvements to re-designs of logos and branding elements. The important building block of any design material is the logo. The logo is the medium by which the values of your brand will be communicated and eventually a symbol of the success of your brand and the experiences people associate with it.
Design for print
Printed material leaves a lasting impression and acts as a stand-in for you and your message. Printed items that can deliver your message and expand on your visual image include, posters, business cards, flyers, leaflets, mailers, brochures and exhibition stands. It's worth investing the resources in effective material as it is representative of your organisation and the way in which it will be perceived.
Web design
A web site that furthers the brand message is not always something a technologically skilled IT person can achieve. This is where a graphic designer comes in, using creativity to harness the technologies available and advise on use of imagery, button styles, layout and overall tone of voice. It also helps if it loads quickly and your intended audience can actually find it in the first place. The websites that work best are those which strike the right balance of effective search engine optimisation, usability and good use of graphic design.
For further information or to discuss your graphic design requirement call me on 07801 811173 or email design@chris-woodrow.co.uk
© chris woodrow 2008